Giorgio Pinchiorri, who moved with his mother to Tuscany when he was just a boy, attended the hotel school in Florence. From 1969 to 1971 he carried out various oenological training courses where he also won the "Bruno Deserti" award for having designed and built a decanting cabinet for red wine, suitable for catering. After various work experiences in some places in Florence such as the "Loggia" and the "Buca Lapi" in 1972 he joined the staff of the Enoteca National, as sommelier and director. In 1974, the year in which Annie Féolde, first girlfriend and then wife of Pinchiorri, arrives at the Enoteca Nazionale, the idea is to give customers the opportunity, as well as to buy, to taste wine and to be able to eat small "snacks". In 1979 Pinchiorri and Féolde bought the whole place and began the works to expand the kitchens and the cellar, which was enriched with French, Californian and other wines: thus the current Enoteca Pinchiorri was born. The first recognition was the "Sole" of Luigi Veronelli, subsequently in 1982 the first star of the "Michelin guide" and the following year the second. The third star of the Michelin guide was acquired for the first time in 1993, but was lost 2 years later due to a serious fire that damaged the premises and the cellar, and was then permanently conquered starting from 2004. This is the first case outside of France where a restaurant gets its third star again after losing it. The restaurant's cellar now boasts more than 3,500 references in paper, with a number of bottles exceeding 100,000 units.
Among the various awards of the restaurant, the winery has been classified by the Wine Spectator since 1984 as one of the first in the world. On the occasion of the 40 years of activity of the Pinchiorri Enoteca and the Stefano Ricci haute couture house, Pinchiorri selects for the maison an exclusive wine contained in a crystal bottle with gold and platinum embroidery and designed by Stefano Ricci.