George Sowden was born in Leeds, UK, In 1970 he moved to work in Milan where he opened his own design and product development studio until 1979. In 1981 he was one of the founder members of Memphis and in 2010 he founded "SOWDEN" - his brand. He has worked as a designer and product developer for many companies around the world. He cultivates a personal interest in working with craft and small industrial organisations, which together with his work related to pattern and decoration, goes back to the 1970s and continues today.
George Sowden has received design awards including, in 1991, the ADI Compasso d'Oro Award for design excellence for Olivetti, Fax OFX420.
In 2010, Sowden developed the SoftBrew coffee brewing device which is distributed and sold throughout the world, notably in collaboration with the design company HAY.